Overview

The Klaviyo integration allows Dyrect to automatically synchronize customer profiles with Klaviyo, enabling businesses to build audience segments, create marketing campaigns, and automate customer communication without manually exporting customer data.

Once connected, every new customer created in Dyrect is automatically synced to Klaviyo, ensuring that your marketing platform always contains the latest customer information.

What Problems Does Klaviyo Integration Solve?

By integrating Klaviyo with Dyrect, you can:

• Automatically sync new customer profiles from Dyrect to Klaviyo.
• Eliminate manual customer imports.
• Keep customer information consistent across both platforms.
• Use Dyrect customer data for email marketing and automation.
• Build audience segments based on synced customer profiles.
• Reduce manual effort and improve marketing efficiency.

Connecting Klaviyo with Dyrect

Before connecting Klaviyo with Dyrect, you must generate a Private API Key in Klaviyo.

Generate a Klaviyo Private API Key

Steps

1. Log in to your Klaviyo account.

1. Navigate to: Settings- Api Key
2. Click Create Private API Key.
   
   
   

2. Create the Private API Key

Enter the following details:

• Private API Key Name: Dyrect
• Access Level: Custom Key

Configure the following API permissions:

Leave the remaining permissions unchanged unless required.

1. Click Create.

3. Configure Default Opt-in Settings

After the API Key has been created, navigate to:

1. Settings → API Keys → Default Opt-in Settings
2. Select: Single Opt-in
3. Click Save.

Connecting Klaviyo from Dyrect

Once your API Key has been generated, you can connect Klaviyo with Dyrect.

Steps

1. Log in to your Dyrect account.
2. Navigate to: Settings → Integrations → Klaviyo
   
   

3. Click Connect.
4. Paste the Private API Key generated in Klaviyo.
5. Click Connect.
   
   

Once the connection is successful, Klaviyo and Dyrect will be connected.

After connecting Klaviyo, navigate to:

1. Settings → Integrations → Klaviyo → Configuration
2. The Configuration page contains the following workflow:

• Sync Customer Data to Klaviyo

This workflow automatically synchronizes newly created customer profiles from Dyrect to Klaviyo.

Verifying the Integration

To verify that the integration is working correctly:

1. Create a new customer in Dyrect by submitting a registration form.
   
   

Example:

Email id- muskan.agarwal+test25@dyrect.co

2. Log in to Klaviyo.
3. Navigate to: 
   Audience → Profiles
   
   
   
   

4. Search for the customer's email address.
5. Open the customer profile.

If the integration is successful, the profile will be available in Klaviyo and the Source field will display: Dyrect

This confirms that the customer profile has been successfully synchronized from Dyrect.

Benefits of Klaviyo Integration

• Automatically syncs new customer profiles.
• Eliminates manual imports.
• Maintains consistent customer data.
• Enables email marketing automation.
• Supports audience segmentation.
• Reduces operational effort.
• Improves marketing efficiency.

Conclusion

The Klaviyo integration enables seamless synchronization of customer profiles between Dyrect and Klaviyo. Once connected, every new customer created in Dyrect is automatically added to Klaviyo, allowing businesses to create targeted marketing campaigns, build audience segments, and automate customer engagement without manual data imports.

Frequently Asked Questions (FAQs)

1. Do I need a Klaviyo account to use this integration?

Yes. An active Klaviyo account is required to connect Klaviyo with Dyrect.

2. What type of API Key should I create?

You should create a Private API Key using the Custom Key option.

3. Which API permissions are required?

The following permissions should be set to Full Access:

• Lists
• Profiles
• Subscriptions

4. Which Default Opt-in setting should I select?

Select Single Opt-in under Default Opt-in Settings before connecting Klaviyo to Dyrect.

5. How do I connect Klaviyo with Dyrect?

Navigate to:

Dyrect → Settings → Integrations → Klaviyo

Paste your generated Private API Key and click Connect.

6. What data is synchronized to Klaviyo?

Currently, new customer profiles created in Dyrect are automatically synchronized to Klaviyo.

7. How can I verify that the integration is working?

Create a new customer in Dyrect and search for the same email address in Klaviyo → Audience → Profiles.

If the profile exists and the Source is displayed as Dyrect, the integration has been completed successfully.

8. Why can't I see my customer in Klaviyo?

Ensure that:

• The integration is connected successfully.
• The Private API Key is valid.
• The required API permissions have been granted.
• The customer was created after the integration was established.

9. Can I replace my API Key later?

Yes. Generate a new Private API Key in Klaviyo and update it under:

Dyrect → Settings → Integrations → Klaviyo

Reconnect the integration using the new key.

10. Will existing Dyrect customers automatically sync to Klaviyo?

Only customers created after the integration is established will be automatically synchronized unless a historical sync feature is available.